Since we have been dealing with Exponential Growth check this out:
This week will will look at the interface of Technology and Information in the age of Digital Devices – The Screen
Let us see what has converged here – lingusitcally
Cuniform writing ‘tablet’ – Digital ‘tablets’
Ancient Writing Scroll – ‘We SCROLL down a digital PAGE
The Gutenberg Bible – notice the vertical aspect ratio
The Aspect Ratio of an image is the ratio of the width to the height. This has been a very important consideration in technology design. Where we have seen biggest change in this is in Movie Screens
The most obvious one is from 4:3 to 16:9 in both old movie screens and the first TVs.
But there have been many others
16:9 is the aspect ratio of most mobile digital screens
Why have designers selected this format?
It has been a compromise on choice between viewing a wide aspect ratio frame and the more square format to display an IMAGE, moving or still. So it has been the rise of the image over text that has dictated the shape of the screen, along with some digital technical issues.
We aesthetically prefere the landscape mode as a viewing frame for images and video.
Note : Recently there has been a shift in platform end user preference see here How Snapchat is Challenging Professional Photography Are we moving to a vertical image shift?
Why ? Because we scroll up and down vertically on a mobile digital device ? (89 percent of U.S. mobile phone users (144 million people) access news and information on their phones.)
When we begin photography decisions about the aspect ratio of your image frame become important considerations. Hence we have inbuilt cropping tools.
A horizontal format is not always the design for image content.
A Pink Floyd concert video screen is one example I can remember.
While a regular screen confines the amount of information we receive to the content projected, the recent 360 degree digital interface opens up the viewing content because we have access to a 360 image capture. It is all from the same camera POV point of view but now includes a 360 field of vision.
You can now interact within that field of vision. This is signicant and a precursor to Virtual Reality.
360 Examples :
You will need Firefox or Crome to see it in 360 doesn’t load in Safari
Lets go back to the static 16:9 screen and take a quick look at composing an image within this frame.
Rule of Thirds in Photography and Cinematography
These compositions are irrelevent in 360 digital interface.
There will be yet undiscovered aesthetically pleasing positions for 360 camera position
Introducing George Lucas on Visual Literacy in the film medium.
Understanding POV – POINT OF VIEW
George Miller director of Mad Max Fury Road has said in an interview that for every dramatic scene in a movie there exists one perfect location to place a single camera.
The challenge is where is that single camera position.
Once we have defined the screen frame of viewing as 16:9 aspect ration we have to work within that format to tell a story visually. In video we have to create aesthetically appealing compositions from different POV’s that can be edited into a single visual narrative. This is the purpose of editing techniques.
Editing is about Montage.
Before ‘Montage’ Viewers of the film medium saw continuous single POV shots.
FILM EDITING began with the Soviets after the first film cameras arrived in Moscow in the early 1900’s
Remember the film medium works because of The Persistance of Vision watching individual shots on a screen 24 times per second. This gives the illusion of natural movement.
What appears on a screen is not there by accident, individual shots constitute a visual language that is told in Montage form.
Basic cinema shots:
Class Exercise :
With your camera device produce a 4 ‘photo’ shot Montage ..