Just like the new pre cinema IMMERSIVE experience in marketing movies (Prometheus & The Hunger Games we have covered) there is a similar approach to product marketing. He are some examples from The Duval Guillaume Agency who seemed to have pioneered this method.
What these commercials show is the importance of engaging an audience in a STORY line that builds from a dramatic staged event with real characters. The storyline power of these commercials is demonstated by the number of Youtube hits they get, this is free advertising space for these products.
Perhaps the most persuasive aspect of these ads is the REALITY factor with its implied question WHAT WOULD I DO? If you find yourself asking that question you are hooked, and will probably watch the whole video and with it the final Product Reveal.
Reality tv of course set the scene for this for this current creative trend in global multi platform video commercials .
FOR THE TNT TV CHANNEL
FOR CARLSBERG BEER
FOR COKE ZERO
Here is another engaging video for a joint promotion of a football team and Coca Cola