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THE WORLD OF ADVERTISING FULFILLING DESIRES OR MANIPULATION ?

We enter the world of ADVERTISING to understand the way in which big BRANDS influence the buying habits of consumers.


We will be using MAZLOW’S HEIRARCHY OF HUMAN NEEDS & DESIRES as a media analyse tool.

see the following introductory notes

THE POWER OF COMMUNINCATION DESIGN IN ADVERTISING

Another great reality tv based cross promotion for Coca Cola and a football team in Portugal

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