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brilliant consumer reality marketing tie in with the 007 franchaise & coca cola ZERO



Another great creative example of a reality based consumer big brand tie in with the entertainment industry, in this case a cross promotion with the James Bond film franchaise (Skyfall). There are almost 10 million hits on this viral video – all free exposure for the product COCA COLA ZERO. We will be discussing how this works so well in a future class on Advertising.

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