We have already begun with a review of INFORMATION and why its important for a society, we will then begin to look at the way in which Information is circulated within society, this is the beginning of the NEWS. Understanding the way in which the News operates and became the MEDIA is the story of GLOBAL COMMUNICATIONS. We will be looking at what JOURNALISTS do, and what they can learn from SCIENTISTS, we will study the NEWS CYCLE, MEDIA BIAS & PROPAGANDA, and the way in which news corporations made their revenue through advertising. We will apply MAZLOW’S HIERARCHY OF HUMAN NEEDS to advertising campaigns to understand how BRANDS sell product. Finally we will deconstruct COMMUNICATION via its MESSAGE MEDIUM & MEANING.
Once we have covered these subjects we can begin to do MEDIA ANALYSIS.