Google’s CEO, Eric Schmidt:
¨Every two days now we create as much information as we did from the dawn of civilization up until 2003.¨
1. As a species we have an innate very strong desire for knowledge about ourselves, each other and the world around us. We are curious creatures, we are uncertain about life, we have questions and we need answers.
2. Aquired knowledge helped our prehistoric ancestors to survive, now we thrive as a civilization because of our knowledge.
3. We can outline a hierarchy to distinguish between data, information, knowledge, and wisdom. Data are sensations, facts, figures, etc., that are independent and atomic in nature. Information can be described alternately as organized data, the patterns that exist in data, or the underlying meaning of interrelated pieces of data. Knowledge is the ability to comprehend and use information. Wisdom is the ability to make the best use of knowledge. from wiki
Our ability to use information creatively has been our greatest acheivement as a species, we have used our IMAGINATION to connect the dots of posssibility… cognative conceptual ability is required to do this – to abstractly symbolize information in the mind and give it meaning – information encoded in mathamatical formulas, music notation, maps, designs, ect
4. TECHNOLOGY is the application of INFORMATION, and SCIENCE has provided us with our source of information.
5. An information rich culture evolves a technologically advanced society.
‘Any sufficiently advanced technology is indistinguishable from magic.’ SFI author Arthur C. Clarke
6. There have been 4 major technological communications revolutions that has driven the ‘quest’ for information after the development of LANGUAGE
1st. Because of the AGRICULTURAL revolution – WRITING 5000 yrs ago
2nd.Because of the ENLIGHTENMENT & INDUSTRIAL revolutions 1700 – 1800’s – PUBLISHING ( Gutenberg printing press 1439)
3rd. Because of discovery of ELECTRICITY – BROADCASTING Radio in 1894 then early 1950’s with TV
4th. Because of the creation of the microchip 1958 PERSONAL COMPUTERS / DIGITAL COMMUNICATION
5th Because of the arrival of the INTERNET – THE WORLD WIDE WIDE WEB
A design note: The tactile interface of information technology tools – from original type writer layout designed in1878 to modern keyboard – we have retained QWERTY for optimal writing speed in the latin scripted alphabet
Exponential Growth of Technology
‘The paradigm shift rate (i.e., the overall rate of technical progress) is currently doubling (approximately) every decade; that is, paradigm shift times are halving every decade (and the rate of acceleration is itself growing exponentially). So, the technological progress in the twenty-first century will be equivalent to what would require (in the linear view) on the order of 200 centuries. In contrast, the twentieth century saw only about 25 years of progress (again at today’s rate of progress) since we have been speeding up to current rates. So the twenty-first century will see almost a thousand times greater technological change than its predecessor.’ from Kurzweilai.net
1 to 30 steps linear = 30 , 1 to 30 steps exponentially = 1 Billion
Moores Law is the technology observation that every 18 months computer chip processing speed doubles.
Average smart phone is a million times cheaper 1000 times more powerful than a super computer that cost $60 million half a building in size 40 years ago — so what used to be bigger than this clasrsroom now fits into your pocket – because of exponential growth of technologies
A person in sub Sahara Africa with a cell phone has better communications technology than the US president had 25 yrs ago – if that person has 3G and can go online has access to more information than anyone had 25 yrs ago …
7. We seek to SHARE information with others and want to KNOW WHAT THEY KNOW. This is the basis of the success of FaceBook- (pooling resources as a knowlege economy for survival)
8. A MEDIUM is the substance than something else passes through. The MEDIA is the technological means by which we communicate information through. PRINT newspapers magazines – BROADCAST radio tv – INTERNET on line computing
9. THE INFORMATION CYCLE
in form ation – Latin root word ‘forma’ to take shape .. also means beauty of apperarence – informare the verb – to give form, to discipline to instruct to teach connection to places of information like schools – ‘I am informing you about information …’
INFORMATION HAS TO BE :
A. APPREHENDED & COMPREHENDED – That is brought into the world – discovered or created and its significance partially or fully understood – Science & The Arts
B. STORED – Information has to be kept somewhere for future reference without degrading – paper in books & celluloid film degrade – Summerian Cuniform writing etched in clay tablets & Egyptian Heiroglyphs carved into stone walls of pyramids last millennia – Digitising the Vatican Library report
What is a Petabyte of information ?
Information Storage has been via TABLETS – SCROLLS – PARCHMENTS – BOOKS – COMPUTERS – ON LINE – CLOUD. Libraries are the oldest public storage facilities.Library of Alexandria 3rd century BC most famous in Antiquity. Human information storage is of course MEMORY.
C. RETRIEVED – Information has to be easily accessed after storage – ‘where are my media studies notes ?’
D. TRANSMITTED – Easily sent from one place to another – information technology is the story of global communication – (think the Greek soldier runner Pheidippides a messenger sent from Marathon to Athens to announce the Persians had been defeated in 490 BC – today email)
F. INTERPRETED & COMPREHENDED – Once information has been received it must be understood correctly
G. APPLIED – The final phase of the information cycle is when it is re used – progress comes from human feedback loops that improve the quality, comprehension and application of information – knowledge transfer
‘THE ILLUSION OF COMMUNICATION IS THAT IT HAS BEEN ACHEIVED”
George Bernard Shaw – Irish Playwright & Nobel Prize winner
10. ‘INFORMATION IS POWER’ it is guarded by the few or ‘INFORMATION SEEKS TO BE FREE’ the hackers creed
11. In the ONLINE DIGITAL world YOU ARE INFORMATION via your digital footprint
12. In the past there was a general deficiency of public information, people were deprived of information, but now we face the reverse with information overload. This is a significant problem in the online world. While everyone has the possibility of creating information content and access to data bases, we must ask what is the quality of this information now in general circulation.
13. Nature stores information in strands of molecular DNA, Music is stored via notation on a musical stave, Writing via letters on a page and Digital information is stored in bits (combinations of o&1 off / on signals) on a computer chip.
14. The cutting edge of information technology research is probably in the field of Bio Genetics, where scientists are writing genetic codes for organisms on computers. In the field of Bio Engeneering the genomes of many organisms have been sequenced and stored on vast computer data bases. This is the cross over between computer codes and genetic codes of information.The first synthetic cell has already been created. There are 3 billion chemical letters in the human genone, this is natures blueprint information needed to create a human being.
We will look into WHO OWNS INFORMATION IN THE DIGITAL AGE ? when we study ©copyright
THE FUTURE OF INFORMATION IS : THE HUMAN FACE OF BIG DATA a fantastic introduction to how information will shape‘ form’ the world in the future ..
‘Ninety percent of the world’s data has been created in the last two years… The ultimate question is really what insight and value can we draw from that data.’- George Lee
TED is a great resource to hear people with amazing ideas shaping the world now
JEDI MEDIA KNIGHTS CODE
INFORMATION IS THE FORCE – USE IT FOR GOOD – MAKE A POSITIVE DIFFERENCE IN THE LIVES OF OTHERS WITH WHAT YOU KNOW – CHECK YOUR SOURCES –
REASONS FOR MEDIA STUDIES
Secondary Reason – It’s hip subject to study
Primary Reason – TO BE ABLE TO MAKE SMART DECISIONS IN LIFE
Since we have been talking about Information, Technology & Human Progress I want to end this section with a contemplation of how ‘Information itself in the form of ‘Technology Design’ affects our own progress.To do this I am going to introduce you to a very inspiring speaker.
2 years ago I connected with @jasonsilva on twitter – I want you to watch his latest ‘Shorts of Awe’ and hear his rif about how the technological design we have made through application of greater and greater information complexity leads to design impacting on our own evolution. It does this via ‘feedback loops’