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IMOGEN HEAP : WHEN THE PHYSICAL MEETS THE VIRTUAL : CONTENT CONNECTS :

  Here is an amazing example of  ‘CONTENT CONNECTS’. Multi talented, multi media musician Imogen Heap extends the traditional connection between artist and fan base by engaging creative online fans to submit sounds, music, images, videos & text for her to integrate into a work in progress album. Notice how Web tech & social media, especially Twitter (she has 1.6 million followers) is used as an interactive creative collaborative environment, and how this artist is able to maintain independence from major traditional record labels and distribution outlets.

Brilliant. 

Inspiring artist @imogenheap

 

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