If Red Bull was a sports shoe it would be Nike, both brands are committed to pushing the envelope of human performance in sport. Here are 2 examples of how RED BULL have branded themselves as a global media X treme sports identity 1. with this snow boarding film THE ART OF FLIGHT
and 2. with ultimate base jumper Felix Baumgartner
Notice how RedBull is featured in both campaigns.
From their @redbull Red Bull is the only Energy Drink that
#GivesYouWings. Got a big idea? Get a bigger one. Then share it at Red Bull Launchpad – your dream could become reality. Here is a link to the Red Bull Media House
Here is their You Tube channel check out the promo at the beginning of the Crashed Ice event in St Paul.