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AIGA : PROFESSIONAL ASSOCIATION FOR DESIGN

 AIGAHere is a US association of designers called AIGA They have some great manifesto points. @AIGAdesign

 

A movement to ignite, accelerate and amplify design-driven social change

1. Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers’ work and leadership in social change which benefits the world, our country and our communities.

2. Designers welcome the challenges of designing within constraints; sensitivity to the environmental, economic, social and cultural implications of design is central to the professional designer’s ethical commitment.

3. Designers bring empathy and creativity to social challenges. Empathy helps in understanding the human-centered solutions that can make a real difference in real people’s lives; creativity can defeat habits with innovative approaches to making a measurable difference.

4. Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share.

5. Design can strengthen democracy by building trust in the communication between government and the governed. Trust emerges from understanding; design is a critical intermediary in making the complex clear and enhancing understanding.

6. Effective design focuses clearly on the audience, the customer or the ultimate beneficiary. The design process begins with research into how real people behave.

 photo Katherine Lu

 

 

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