We have seen recently that what connects people on the web is content, whether it be an image, video, audio recording (podcast). The internet is designed to dissolve distance, as Jason Silva recently tweeted me :
jason_silva Jason Silva
Meaning we are digital beings who exist beyond the confines of spacial boundaries.
Through the medium of the web we can now exchange content at the speed of light get feedback at the speed of light and establish new connections with people around the world.This is new and exciting in many ways.
But i want to remind you that we connect with CONTENT first, unless there is a video, a song, a record of some creative act there is nothing to talk about.Nothing to connect with to inspire us.If there is no digital ARTIFACT produced at the end of the day there is no content out there to enjoy and share.
We are all CONSUMERS in this world but relatively few people are PRODUCERS of content, even with the access to the technologies of production ie an iphone + editing ap to make an online video. OK everyone doesn’t have an iphone or even a computer but blogs are free and anyone can access a computer somewhere.
You all have BLOGS and this is why i want you to maintain your postings by doing so you will be producing content that may connect with others around the world. I am aware that what is on FACE BOOK is considered content but i want you to think of content as something you have created ARTISTICALLY for the benefit & enjoyment of others, NOT JUST GOSSIP.A recent example that we have looked at is Jason Silva’s Epiphany Shots of Philosophical Espresso – brilliantly produced short film rants designed to INFORM, INSPIRE and light up the IMAGINATION. More importantly designed to get other people to create something new that is uploaded as content to inspire others.
Here are 7 steps in the creative process, steps that are more easily available to take these days than at any other time in the history of art & technology.
1. BE OPEN TO BEING INSPIRED BY THE CONTENT OF OTHERS
2. CHANNEL THAT INSPIRATION INTO AN IDEA THAT YOU WISH TO EXPRESS ONLINE
3. CHOOSE A MEDIUM OF EXPRESSION – VIDEO ect
4. FOCUS ON THE 3 CREATIVE STEPS OF : PREPRODUCTION – PRODUCTION – POST PRODUCTION
5. POST CONTENT IN YOUR BLOG / YOU TUBE / FACEBOOK/ TWITTER
6. GET FEEDBACK · LEARN NEW SKILLS · PRACTICE YOUR CRAFT
7. COMMIT TO YOUR NEXT PROJECT …WORK !
What ever you create CREATE FOR YOURSELF FIRST NOT FOR AN AUDIENCE be true to your own passion, and you WILL gain followers.
Of course you are going to need technology to do this, but not much with a little digital camera access to a computer that has an edit program you are in business. What really drives the production of content though is PASSION not just technology, if you are INSPIRED TO CREATE no one will deny you for long. Passion is rewarded in this world because passion will inspire you to ACT, unlike the many who only talk of doing … Jedi Media Knights JUST DO IT !
There are 5 Billion hits per day on You Tube ALL of them in search of great content.
SO REMEMBER : CONTENT IS KING BECAUSE CONTENT CONNECTS !