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CONSUMER AWARENESS MESSAGES IN ADVERTING

Organizations & Brands occasionally aim at the top of Mazlow’s Pyramid with consumer advisory messages that champion an awareness of  something greater than their product.

Heres an ad for DOVE soap marketed by UNILEVER Notice the message is about Self Esteem but it is not an ordinary message. This was brought to my attention by our marketing consultant teacher Lorena.

 

Here is an ad from Natalia. It speaks to ‘belief’ in the content of the medium – tv itself 

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