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MAZLOW’S ADVERTISING AGENCY : choose a need : choose a product

Ok we have been looking at TV commercials where a BIG IDEA is aligned to a DESIRE / NEED level on Mazlow’s Pyramid and then associated with a PRODUCT. Look at this video there is a BIG IDEA in it searching for a product. Work out what desire is being fulfilled and then find a product that would  align to it. Notice this has already gone viral in a big way.

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