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MEMO to : All Jedi Media Knights Advertising Agencies

MEMO from : Master Yoda

* 2 tasks you have …*

1. Create a print ad with images & text suitable for a Billboard, T Shirt  or Magazine

2. Write a script for a 60 sec TV ad

*Much to learn i think you have with this mission …*

This assignment is all about creating a CLEAR PROMOTIONAL MESSAGE for a SPECIFIC TARGET AUDIENCE. Every communication decision you make must be well thought through and have a rational behind it. 

*A method must you have, a planner must you become …*

FOR THE PRINT AD

1. Decide what this product is really about 2. Research your target audience 3. Discover the unique features & selling points of the product 4. Know who or what is the competition 5. Ask what is the personality of the product? 6. Decide how it should be represented visually as an image & in typography as a font 7. Does it need an Icon to symbolize it? 8. Create a catchy Slogan 9. Decide what information should be in the body text 10. Design a Lay Out. 

FOR THE TV AD

1. Divide the script page into AUDIO + FX & VISUAL 2. Brain Storm a Creative  Idea that will convey what you have developed in the print ad 3. Transfer the idea into a Visual Dramatic Story 4. Develop the scenario by choosing a location & characters 3. Ad Dialogue (if needed) 4. Choose Music

 *A Jedi’s strength flows from the Force. But beware the dark side. Anger, fear, aggression. The dark side of the Force are they. Easily they flow, quick to join you in a fight. If once you start down the dark path, forever will it dominate your destiny 

May the force be with You !

Work as a Jedi Knight Team. Learn to creatively collaborate, this is how great ideas come into being. Don’t fight with each other, respect each others point of view. Express yourself clearly, be patient with one another. Remember a better BIG IDEA always wins over a BIGGER EGO!

*No! Try not. Do, or do not. There is no try …*

SO … JUST DO IT ! by friday the 7th Oct

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