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HELVETICA : urban communications #1

IF YOU LIVE IN A CITY YOU ARE SUBMERGED IN A SEA OF SIGNS. 

Thousands of advertising signs & directional signs pervade our global culture.

Legibility is of vital importance as we are constantly on the move, taking in vast amounts of information as we navigate through the urban landscapes of our cities.

There is one FONT that has emerged globally as a prefered type face for clarity & comprehension.

HELVETICA 

There has been a great little film made about the universality of this typography. 

Here’s the trailer from the documentary. Check it out.

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