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BREAKING-the-NEWS cycle down conclusion

SOME RANDOM KEY POINTS FROM CLASS:

1. THE MASS MEDIA SHAPES OR ‘MEDIATES’ PUBLIC PERCEPTION OF ‘EVENTS’

2. EVENTS PERCEIVED AS NEWS WORTHY ONCE MEDIATED COMPETE IN A  RATINGS WAR

3. NEWS WORTHY EVENTS DON’T HAPPEN EVERYDAY

4. A 24 HOUR NEWS CYCLE HAS BEEN CREATED TO SUIT REVENUE PROGRAMING NEEDS AND WIN RATINGS

5. NEWS NETWORKS COMPETE FOR ADVERTISING REVENUE

6. NEWS PROGRAMS HAVE TO FEED ON NEWS ‘STORIES’

7. NEWS STORIES ARE SELECTED FOR A DEMOGRAPHIC AUDIENCE

8. ALL NEWS IS BIASED IN SOME WAY

9. TV NEWS NETWORKS ARE NOT INDEPENDENT THEY ARE OWNED BY MULTINATIONAL CORPORATIONS

10. PEOPLE IN GENERAL WANT TO KNOW WHAT IS GOING ON IN THE WORLD

11. MOST PEOPLE DON’T QUESTION WHAT THEY HEAR & SEE AS NEWS – EASILY SUSCEPTABLE TO ‘THE SUSPENSION OF DISBELIEF’

12. IN MEDIA ABOVE ALL ELSE TV HAS TO BE ENTERTAINING

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