5. ¨THE ILLUSION OF COMMUNICATION IS THAT IT HAS BEEN ACHIEVED!¨GEORGE BERNARD SHAW
What the great Irish Nobel winning playwright was saying here is that we assume that what ever message we have given to someone else they will probably not understand it in the way we have intended.
6. A MESSAGE DOES NOT EXIST IN A VACUMN : CONTENT IS INTERPRETED
The interpretation of your message may not be what you intended.Every one has a different perception of things and your expectation may not be met by their understanding of your message.
7. HUMAN PERSON TO PERSON INFORMATION IS DECODED 7% WORDS 38% TONE OF VOICE 55% BODY LANGUAGE
You can see from this % that a person is taking in a lot more information than just the words spoken.We decrease the message truth when we interpret it using a mobile ph, when we write, when we send an email or SMS.
8. DATA · FACTS · INFORMATION · KNOWLEDGE · WISDOM
Some general definitions. DATA a meteorologist measures rain each day of the year in Playa de Carmen, he gets some raw data. FACTS either the meteorologist is accurate or not, the daily recording is a fact or a lie. INFORMATION its all information whether its true or not. KNOWLEDGE the meteorologist sees that it is wettest in summer, driest in the winter. WISDOM the meteorologist likes to sun bathe on the beach so he will not take his summer vacation in Playa del Carmen.